Sometimes looking through your social media statistics can reveal some fun surprises.

This was the case for us this month at Buffer.

I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time.

Continue reading to see how this played out for us recently, along …

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