“How cool would it be to have 1 million Facebook fans?”
This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.
Would it be cool to have 1 million Facebook fans? Absolutely!
Is this the right way to set goals?
Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to …
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